SEO for service-based business websites (Small, Local, National and International)
Are you frustrated that your service-based website doesn’t attract the very prospects that you know you can help? Do you want to fill your diary with clients who are happy to pay for your expertise and who rave about your services?
If you run a service-based business, whether that’s a small or local business, a national or international business, your website needs to achieve two things:
- Attract visits from people who are looking for the services that you offer
- Turn these people into paying clients, whether they book your services via a form on the website or make an enquiry over the phone
Without the right strategy, this can be challenging, which is why so many websites fail to convert clickthroughs to clients.
- How do you get potential clients to find your services in searches and then click through from Google to your website?
- How can you stand out from your competitors?
- How can you turn website visits into enquiries and, better still, paid bookings?
The answer is Search Engine Optimisation (SEO).
Get your SEO right and you should see your website deliver:
Why SEO is so important for service-based business websites
When you’re selling services rather than products, the challenge is to define, not only what the services include but, most importantly, why this matters to a potential client.
Services can vary significantly from one provider to another so potential clients may not be sure what to search for, using wide-ranging search terms rather than specific keywords.
Many businesses feel that they don’t know where to start with SEO as a result.
Instead, service-based businesses often rely on word of mouth recommendations, whether they serve other businesses or consumers. It’s also not unusual for businesses with a bricks and mortar premises to neglect their online presence, focusing on local offline marketing instead.
And yet, SEO can have a huge impact on the success of service-based websites, including those with a local focus.
A successful SEO strategy for service-based websites
The key to success is to create and follow a targeted SEO strategy that focuses on your goals for your business and your website.
As your business offers services, it’s important to show potential clients that you’re an expert in what you do and what the benefits of choosing your business will be.
A suitable SEO strategy is based around areas such as:
- Keyword research – What search terms might your clients use to search for your services? This might include thinking about the outcomes they want and investigating what search terms your competitors are targeting.
- Site architecture – How will people want to move through the site and where will they expect to find certain services?
- On-page optimisation – Are the right tags, headings, descriptions, etc. in place to help visitors and search engines understand what each page is about and to find the services they want?
- Content marketing – Are you showing your expertise, authority and trustworthiness (EAT) through the content you publish?
- Technical SEO – Can search engines crawl your site efficiently and do pages open quickly for your customers?
- Local SEO – Are you attracting local customers as effectively as possible if you have a bricks and mortar business? Steps such as optimising your Google My Business listing, refining your directory listings, and building up your collection of online reviews will all make a difference.
- Link building (internal) – Are related services and reviews linked to one another? Are you making it as easy as possible for clients to browse your content?
- Link building (external) – Which third party websites are linking back to your site? Are you making it easy for people to share their content with your networks? What do influencers have to say about your business?
- Measuring your efforts – What tools are you using to measure your traffic and conversions? You’ll only know what’s working if you keep an eye on the data.
Want to chat to see if we could be a good fit… schedule a call and let’s discuss your business and your goals.
SEO for service-based websites from SEO+
You have a wear multiple hats within your business: service provider, marketer, sales person, administrator, accountant and more. SEO expert doesn’t have to be one of the hats – in fact, outsourcing can save you time and money while boosting your profits and growth long-term.
This is why we have dedicated SEO packages designed for service-based businesses just like yours.
At SEO+, we don’t just talk about search engine optimisation – it’s what we do day in, day out. We were even named the ‘Best SEO Provider, South West England, 2018’ in recognition of our SEO expertise.
✔️ We know how to create targeted, business-specific SEO strategies that deliver more clients and bookings.
✔️ We use expert tools to carry out audits, monitor the results of an SEO campaign or find the best keywords.
✔️ And we can do it in a fraction of the time that it would take you. This means you can spend your time on other areas of the business, especially those that reflect your unique skills and expertise.
Choose the package to suit your needs
We offer a choice of three SEO packages to help you make the most of your budget and access the support that’s most suitable for your service-based business. As you’ll see from the table below the packages are perfect for different types of service based business, whether you’re a small or local business providing services locally or you’re a larger business that provides services nationally and/or internationally. We feel it’s crucial to include all the essential service based SEO elements in each package so you can be sure that you’ll attract and convert your target clients wherever they are.
Tell us about your business and we’ll start increasing your enquiries, leads and sales >> Let’s get started
Or click here to request a free 30-minute call, during which we can find out more and offer bespoke advice.
What our different SEO services mean for your business
The packages above each include the following SEO elements, all of which play an essential role in attracting potential customers and converting them into paying clients:
SEO Audit: Find out what’s already working on your site and what’s not.
Our SEO Audits provide in-depth website analysis covering current performance and include clear insights to enable your website to be optimised effectively. We use powerful tools, and do detailed checks in order to fully analyse your website and create a tailored SEO strategy that will give you the best results in the shortest time possible.
Keyword research: Key topics and user intent help us use the phrases your prospects search for.
We use some of the best keyword tools, analyse the competition and your website’s data to identify the best keywords to target. We establish the main focus keyword, long-tail keywords, and related terms for each page as this is known to be the most effective strategy for building up authority for the competitive keyword leading to increased ranking and sales.
On-site optimisation: Targeted content and metadata that shows relevance to the search query at a glance.
All key areas are optimised throughout your website. We develop each unique page and piece of content to target the best keywords and topic and use this consistently across all visible and metadata associated with that URL. We make your content work harder to attract people that need your services.
Quality content: Useful, relevant and high-quality content that helps your customers and shows your expertise.
We transform your website’s main content and ensure your service pages are engaging, well-formatted and help in your prospect’s buying decisions. We create the right content to attract your perfect clients and compel them to take action and contact you
Google My Business: Grow customer trust, influence rankings, and conversions with a fully optimised profile.
We fully optimise your business listing, gain relevant citations and help attract reviews so it provides a strong signal about the relevance of your content and encourages people to read your reviews, call you, read your posts and visit your website from your Google My Business page.
Internal keyword-rich links: Connect relevant content to help visitors navigate the site and make it easier for search engines to crawl.
We work on creating a strong internal linking strategy to boost SEO efforts and also make the journey through your website as easy as possible for visitors and for search engines.
Gaining high-quality backlinks: A best-practice strategy to attract more quality backlinks from high authority sites.
Our link strategy attracts relevant backlinks through high-quality content that provides value to your audience, this helps to build the trust and authority that search engines are looking for and therefore leads to higher ranking and increased visibility in the search results.
EAT factors: Show your expertise, authority and trustworthiness.
We look at the many elements of a website and improve the Expertise, Authoritativeness and Trustworthiness factors (E-A-T). Showcasing why you are the expert in your industry, an authority whose views and opinions are sought out, and the person or brand which everyone trusts will satisfy Google and increase your conversions.
Monitoring and reporting: Monthly custom reports detailing ranking and traffic changes.
We monitor the website’s position in the search engines for the keywords and traffic to the site and provide monthly reports detailing ranking and traffic changes. We also provide recommendations, where necessary, to ensure that the site continues to rank well in the search engines.
We won’t be the cheapest SEO provider, nor will we be the most expensive. One thing you can be sure of, however, is that you’ll only pay for what’s necessary to increase your online visibility, your enquiries, and your profits and because we do this inline with Google’s best practices, the results that we achieve for you will be long-lasting.
Many businesses come to us after a bad experience with their previous SEO provider. If you want a good return on your SEO investment, be careful about who you choose to work with. Do your homework and take a look at their case studies that show their results, check out their testimonials, and check the ranking for their website.
We choose only to work with businesses that we know we can help to achieve good results; we certainly don’t work with everyone. This means that if we work with you, you will benefit from a good return on your investment.
Ready to take your business to the next level? It all starts with a conversation