In today’s world, many business owners are finding it tougher than ever to successfully boost their online presence.
Are you one of them?
Having a quality business website with a clear goal, compelling design and thought-provoking content are essential.
But is that enough?
Of course not!
Unless it appears in the relevant search queries, your brand will remain unknown to potential customers.
Sounds critical, right?
Thankfully, SEO can save you from this problem.
Wondering how SEO can help you?
By investing in your website’s SEO, you can promote your services effectively through better visibility.
REMEMBER: The goal of your website is to attract customers to buy your product or service.
Unless your website is optimised properly, people won’t be able to find you or buy from you.
Want to know the SEO techniques that will significantly boost your online presence?
The team at MyTasker has modelled an infographic on SEO Techniques and Strategies which provides valuable insights that are essential for driving targeted traffic to your business website.
SEO Techniques that will significantly boost your online presence
Using the right search engine optimisation techniques will boost your website’s traffic and ranking substantially, leading to more enquiries, leads and sales for you.
1. Make Your Site Super-Fast
Website speed is a ranking factor. Google states: “Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there.”
Slow loading time is one of the main reasons why people leave a website quickly. Improving the speed at which your website loads will help you avoid losing traffic and will also improve your bounce rates.
Use Google’s Page Insight Tool to analyse and optimise your site following web best practices
Summary: Users love fast sites and Google loves to please users.
2. Maintain Mobile Friendliness
Mobile usability became a ranking factor on April 21st, 2015. From this time responsive sites were prioritised and more likely to rank higher in mobile search results.
2018 will see the mobile-first index, resulting in your mobile site being considered your “main” website when Google’s algorithm calculates rankings.
Go to Google’s mobile friendly test to see how mobile friendly your website is.
Summary: A good mobile experience is crucial for your visitors and your ranking.
3. Use Long Tail Keywords in Your SEO Strategy
Long tail keywords are more specific keywords or key phrases and longer than more commonly searched for keywords. Generally, long tail keywords get less search traffic but usually have a higher conversion rate as visitors are more likely to use this type of keyword when they’re closer to buying or when they’re using voice search.
Summary: Using relevant long tail keywords will drive highly valuable traffic to your site
4. Produce In-Depth High-Quality Content
Creating in-depth high-quality content for your website won’t only please Google but your potential and existing customers will also appreciate you answering their questions in detail and providing valuable information resulting in your conversion rates and sales increasing.
This type of unforgettable content provides real value for potential customers and helps to significantly increase your brand visibility and influence
Here’s a list of some of the best Content Marketing Tools that can help you create this type of content
Summary: Google loves fresh quality content
5. Update and Republish Old Blog Posts
Low performing content and out of date blog posts aren’t looked on favourably by your visitors or by Google. To create a better user experience and improve your results you should update this type of existing web content.
Breathing new life into your existing content by updating it with new information and re-publishing is much faster and more effective than creating something new from scratch.
Summary: Google prefers to show their users up-to-date content for better user experience
6. Link Building: Keep Quality in Mind, Not Quantity
A senior strategist at Google recently stated: “Links help our crawlers find your site and can give your site greater visibility in our search results”
Having quality and relevant backlinks to your website continues to be an important, if not the most important, ranking signal, but many people find successful link building one of the most challenging aspects of SEO
We have a free guide to help you – 24 actionable ways to get high-quality white hat backlinks
Summary: Quality link building is crucial to increase your organic website traffic
7. The Rise of Voice Search
Google was recently reported as saying that “55% of teens and 40% of adults use voice search daily.” The ratio of voice search is growing faster than type search.
Beyond mobile phones, there’s been a big rise in the number of voice-enabled home devices resulting in voice search becoming a primary search interface.
Humanising your content so it sounds natural and conversational rather than keyword-focused and answering the questions that your audience are likely to have will give Google valuable content to return in response to voice queries.
Summary: There’s little doubt that voice search is on the rise.
8. Switch Your Website to https
The reason for Google’s push towards HTTPS is website security. Google believes that every website should be secure. Switching to an HTTPS certificate helps with authentication, data integrity and encryption.
Google also gives a ranking boost to secure hyperlink transfer protocols.
Need a Guide to Stress-Free HTTPS Migration? Take a look at the following from Search Engine Journal
Summary: Google believes that every website should be secure.
9. Make A Strong Presence on Social Media
Sharing your content on Social Media platforms has the potential to significantly increase your online visibility. Content can be shared more and more resulting in your content reaching a large number of people in a short amount of time.
Sharing useful content will help grow the number of people following your brand which will further increase sharing of your content, which also has the added advantage of encouraging more external sites to link back to you and further increasing your recognition and trust by search engines.
Summary: Social media provides a way to promote content, be found online and show relevance to potential customers and encourage relevant backlinks
10. Google Is the King, But Don’t Forget Bing And Yahoo
Yahoo or Bing are still the prefered choice by some users so it’s important to consider the ethics of these search engines too and develop your site accordingly for maximum visibility in search.
Summary: It’s called Search Engine Optimisation, not Google optimisation.
11. User Experience Is the New SEO
Generally speaking, if you have a website that offers a fantastic user experience, high-quality unique content, easy navigation, and answers searchers’ questions with well-researched information, then the chances are high that Google will reward your efforts with better rankings.
Summary: “Google’s goal is to provide users with the most relevant results and a great user experience.”
A Free SEO Checklist to Help You.
Grab your free copy of our SEO Checklist and uncover the essential requirements for creating a website that Google and your visitors love.
If you enjoyed this post and found it helpful we’d love it if you shared it – thank you, it’s much appreciated.
Hazel Jarrett, director of SEO at SEO+, is well-known in the SEO space, has won many awards during her 20-year career and has been published on various well-known sites. Through her services and training programs, her SEO strategies have generated 10s of millions of sales for her clients, earning her a big reputation for delivering the results that matter.
Want to follow Hazel on social media? You’ll find her via the icons below.