Our SEO Package

An effective SEO Package

Our SEO package will actively propel your website up the search engine rankings so that your customers find you and choose to do business with you.  SEO+ have a track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable. We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

Take a look at our SEO Package below and give Hazel a call on 01626 270085 or fill in the form below and let’s discuss your project and your goals. To start we would need a clear understanding of the online objectives that you would like to achieve via SEO in order to establish the opportunity for the potential.

Our SEO Package includes the following elements:

• • An SEO audit:
 This audit provides an excellent starting point for the SEO campaign and enables us to target the more critical areas first.
 The SEO Audit will cover all the points that could affect usability and also the ability to rank well in Google, including:
    ◦ Crawl Diagnostics
    ◦ Site speed
    ◦ Mobile usability
    ◦ On-site optimisation
    ◦ Off-site factors

• • Keyword research:
 The most important element of a successful search engine optimisation strategy is choosing the right keywords to target. We’ll analyse the competition and the data in Google Analytics and Google Search Console and research and identify the best keywords to target for each of the site’s pages.
    There are multiple variations of keywords for any one topic, and Google doesn’t rely on keywords like it used to but instead it evaluates the topic and the user intention, we, therefore, focus on the key topics and enhance the relevancy of the content and the strength of the page, this in turn significantly increases overall search engine visibility for a variety of related keywords and as a result has a bigger impact on conversions.

• • On-site SEO:
 On page optimisation is essential and the keyword consistency and key areas will be optimised throughout the site. We develop each unique page and piece of content to target one particular keyword, topic or phrase and use this consistently across all visible and metadata associated with that URL. Combining this with unique and quality content that is also well promoted will provide the highest scores of relevance and therefore the best chance of achieving prominent search engine ranking.

• • High quality and relevant content:
 This is an essential element of SEO. Pages with little or no text content on them will struggle to gain good ranking in the search engines. We will ensure that all current content is useful, unique and focused and liaise with you in order to create and add more relevant information where necessary.

• • Google My Business:
 We will create and optimise a Google My Business listing and gain citations in order to increase the site’s trust factor.  We will also work with you to increase reviews on your Google My Business page as this further influences rankings and conversions.

• • Internal keyword rich links:
 All of your web pages should be crawled and indexed by the search engines as this provides more opportunity for the website to be found. Good internal links will also encourage visitors to spend longer on the site and help to minimise the site’s bounce rate. We will, therefore, build relevant links to the website’s internal pages to help more pages to be discovered, increase the likelihood of them ranking, increase the benefit to your site’s visitors and enhance the site’s quality signals.

• • Gaining relevant and high quality backlinks:
 Backlinks are links that point to the site from other websites and are like letters of recommendation for your site. This is a crucial factor of SEO and a strategy will be put in place to improve the quantity and quality of backlinks.

• • EAT Factors: In light of Google’s August update, it will be essential that we work on improving the Expertise, Authoritativeness and Trustworthiness factors (E-A-T).

• • Monitoring:
 We monitor the site’s position in the search engines for the keywords and traffic to the site. We provide monthly reports detailing ranking and traffic changes and also provide recommendations, where necessary, to ensure that the site continues to rank well in the search engines.

All our work is ethical, white hat and in line with Google’s best practice guidelines

Cost: from £420 per month for 6 months. (6 months minimum is recommended)

Because we stay abreast of the latest Google news and updates we make relevant checks for all our clients as necessary. For example, mobile-first indexing is currently being rolled out and a lot of sites have recently been notified of this. We, therefore, do appropriate checks such as:

1. Annotate the move in Google Analytics. While a move to mobile first indexing should not cause traffic drops, it is possible.
2. Monitor your index coverage using the Index Status report in Google Search Console
3. Run the Mobile-Friendly test

There is much that we can do to improve a site’s ranking in Google for the search terms that potential customers use so that, not only is the site’s online visibility significantly improved for the right keywords but more importantly, targeted traffic to the site is greatly increased leading to more enquiries and sales.

Organic SEO is a long-term strategy, with every positive change having a snowball effect. The benefits are often smaller at the start of the campaign, however, they will keep growing exponentially after weeks, months and years of deliberate attention. I therefore always recommend 6 months of SEO as a minimum.

Our SEO package has a reputation for amplifying online visibility, significantly increasing website visitors and multiplying conversions. If you want the results that matter for the long term, give us a call on 01626 270085