Optimised Content – why is this so important?
Optimised content that’s uniquely valuable is key not only to a higher page rank, but an overall improved user experience too.
Regularly created optimised content that also provides value to the user has the power to further elevate the performance of your business by building an appealing identity that naturally attracts your target visitors.
Blogging provides the perfect way to create valuable optimised content regularly and naturally.
As Neil Patel says “Creating optimised content isn’t complicated once you understand that people come first, before search algorithms.”
For optimised content to be effective it needs to appeal to the end-user (your customers, clients, prospects, readers, etc.) and also solve a particular problem. It also needs to rank well in Google.
The modern blog has evolved from a generic online diary to a power-packed tool for communicating with your customers and building trust and rapport. People don’t want to deal with faceless companies, they want to feel like they know you and believe in your ethos and your products before they’ll consider buying. Blogging gives you the perfect opportunity to show your customers who you are and what you’re about.
There’s only so much a good sales page can do – it sells your product or service, but that’s it. An ongoing blog sells your values, your reliability, your expertise and your personality.
When you have an archive of useful articles that genuinely provide value for your customers, people can get to know you. They can start to trust you and your business goes up in their estimation.
Nobody knows this better than Google. Google has recently updated its algorithms to intensely focus on the quality of the content of your website and the regularity of your posting. Google wants to provide users with great, high-value content – because that’s what they’re looking for – and that is exactly what you should give them.
Blogging for businesses is such an integral part of taking your business and online presence up to the next level.
Want an increase in online visibility and targeted website traffic, enhanced trust and a boost in sales too?
Our optimised content package does that!
Call Hazel on 01626 270085 or fill in the form below and let’s make it happen for you