There’s not just one absolute way to optimise a web page, but in order to increase the possibility of it ranking high in Google and other search engines, earn traffic from social networks, be link worthy, build brand awareness and trust and also convert visitors into customers there are some SEO basics that need to be considered.
It’s also important to remember that whilst a perfectly optimised web page will have a big impact on your ability to be found on the search engine results pages by the very people searching for your products or services, other factors will have an impact too, such as: fast load times, ensuring the site is mobile-friendly, quality backlinks and social shares.
How does a perfectly optimised web page look? What SEO basics does it need and where?
Rand Fishkin of Moz has put together what he believes a perfectly optimised web page should include in the infographic below.
What SEO basics could you improve on your web pages?
If you want more information on the SEO basics, here’s a SEO Guide detailing the TEN on-page SEO fundamentals that you need to cover if you want your website to score with Google – SEO Guide: Have you got the basics of your on-page SEO covered?
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Hazel Jarrett, director of SEO at SEO+, is well-known in the SEO space, has won many awards during her 20-year career and has been published on various well-known sites. Through her services and training programs, her SEO strategies have generated 10s of millions of sales for her clients, earning her a big reputation for delivering the results that matter.
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