SEO (Search Engine Optimisation) is extremely important and effective when it comes to modern-day marketing online. After all, the more you work to improve your SEO, the more visible your business website becomes in the search engines. This ultimately results in more clicks and, for an eCommerce business, this also means a better chance to make a sale.
Want to improve your eCommerce SEO and make more sales?
Here are 5 SEO practices to increase your online visibility, attract your target audience and make more sales.
1. Get the Most Out of Your Keyword Research
Proper keyword research and strategy are essential for eCommerce SEO. After all, no online business can expect to rank well if they don’t utilize the power of a strong keyword. Basically, your goal should be to come up with keywords and keyword phrases that your potential buyers will use in their search.
The key here is not to be too broad or overly specific. Obviously, you need your keywords to relate to your business and the products that you sell. However, you also have to think about your competitors. In that respect, it’s often better to start with long-tail keywords first to target a specific audience and then work your way up. Trying to compete with the eCommerce giants such as Amazon right from the start won’t yield great results, even if those types of keywords might seem more effective in the beginning.
In order to boost your visibility and reach the best, you have to include your main keywords in your content naturally. So, it’s not enough to just focus on ads. Of course, ads are necessary but don’t forget to add meaningful content to your website and social media so that you can use your keywords there as well as utilize the power of meta description, title tags and H1 tags.
2. Fully Optimise Product Descriptions
The product description is the most important content for your eCommerce store. After all, this is what your prospects will see first in order to check the items you’re selling and start making their decision about a purchase.
This particular eCommerce SEO process can be very time-consuming, especially if you have a lot of products. It’s important to remember though, that Google values unique content above anything else. In that respect, it would be best to refrain from using the manufacturer’s description regardless of how easy and simple this practice may seem. Sure, it might be easy compared to coming up with your own product description, but Google won’t find it too valuable. What’s more, if you use generic descriptions too much, search engines might recognize these as duplicate content, which could result in a penalty.
That said, do your best to write meaningful, unique and interesting product descriptions that will make both the consumers and Google happy. If you don’t have time for this, outsource this eCommerce SEO task.
3. Don’t Hesitate to Give Blogging a Go
Content is king and, in that respect, your eCommerce business shouldn’t miss the chance to provide valuable and fun content to their target audience. Aside from product descriptions, blogging is part of content marketing that can bring you some great results in terms of traffic, authority and visibility.
Visually appealing articles filled with unique and interesting information will make your eCommerce SEO work harder. This will result in more backlinks, visits and shares on social media as well. As mentioned, the visual appeal aspect is key for eCommerce blogging since you’re using the visuals to attract the prospects in the first place. Generally, adding a nice image around every 100 words in your article will boost your chances of social media shares two times more.
4. Boost the Loading Speed of Your Website
Together with product descriptions and meaningful content, the loading speed of your website plays a big role when it comes to your eCommerce SEO and overall user satisfaction. Keep in mind that we live in a digital age where the Internet speed has come a long way. People like to be connected and, more importantly, they like to get to the pages they want through that connection fast.
In that respect, it’s essential that you optimize your website so that it loads quickly. The optimal loading speed time for any website is under 3 seconds! If your eCommerce website takes longer than that, it’s clearly time for some efficient optimisation work. After all, you don’t want your prospects to leave your website without even checking what you have to offer just because the pages take forever to load.
In general, the size of your images and installed plugins can really slow down your website. Keep in mind that updates are a must if you want your site to work properly and load fast. In case you’re worried about losing on quality of your images, you’d be glad to know that there are plenty of tools available to help you reduce the size of the image without affecting its resolution.
5. Introduce Product Reviews
As an eCommerce business that sells products online, it’s crucial that you instill trust in your potential customers. The best way to do so is to add a product review feature to your website or, even better, to every product page. This is where people who already purchased from you can leave their feedback.
You might be scared of negative reviews but a couple of negative reviews will only make all those positive ones more genuine and trustworthy. After all, how else can prospects get more information about your products, business and general customer satisfaction? What’s more, product reviews will allow you to instantly get feedback about your products and services so that you can make necessary improvements if necessary.
Working on your eCommerce SEO is not a “done and gone” thing. It’s important to continuously improve different SEO aspects so that you can continue to grow your business and make a name out of your brand online.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle