Not familiar with Google’s Featured Snippets?
It’s the short window that presents a relevant answer in the search results page.
These featured snippets are the result of a Google update to make the search engine more user-oriented. Users now get the most relevant answer to their question shown as a snippet on the first search result page itself.
The snippets are also called answer boxes because you guessed it – the answer is in a box!
But that’s not all:
These snippets don’t perform like every other site in the first results page when it comes to traffic.
They gain much more traffic than any other link on the page!
And there’s more:
The Google snippet may not be from the website that ranks first in the results page. It can be featured from any one of the websites related to that topic.
Though, it is seen that they are usually taken from the first ten websites ranked on the web page.
So ranking high does matter when it comes to being featured in Google’s Featured Snippet.
1st is not always the best
The reason they are not solely taken from the highest ranking website is that Google looks for readability while selecting content for snippets. If the content you have written is the most relevant and easy to understand than any other website on the list, then Google selects yours above the rest.
How can you actually do this?
The content should be presented in the simplest way to make it worthy to be ranked in Google’s Featured Snippet.
If the query is of a “How to” nature, then the content on your website must present the right answer in concise yet informative points or paragraph.
The users are looking for the most relevant and easy answers in the least amount of time and effort. If you can provide such content, then you will stand a higher chance of your content being featured.
So what are the steps that will land your content in Google Featured Snippets?
1. Know The User Needs:
Google’s Featured Snippets are mainly hosted for search queries that are in a question format.
They will have the words “what,” “where,” “when,” or “how” at the start of a sentence.
So next time you are searching topics for your blog, watch out for keywords that present you an opportunity to present your content as an answer to a question.
You should make sure that the answer is in short sentences.
2. SEO Comes Next:
Featured snippets are generally taken from the first ten Google search results. So the first step should be to have your content rank in the first 10 search results:
Having your site optimized for Google will do wonders for your traffic with or without snippets.
This is because users don’t generally look for answers to their queries beyond the first results page.
Having your website ranking on the first results page will increase your chances of getting your content exponentially.
3. Presentation Matters A LOT:
If you are going to present your answer in a large paragraph then you are killing your chances to get featured.
Google looks for short and easy paragraphs, points or tables to be featured on a snippet. Redesign or condense your content into an easier to the eyes format.
That is again a deciding factor on which Google curates content for the snippet. The best way is to go for a list view or short paragraphs that contain the answer the question searched.
How to generate clicks on Google’s Featured Snippet
Wondering how to get traffic if the user has already got the answer from your snippet?
Well, there lies the next step toward structuring your content right. You should not put the whole answer in one or two lines as the user will no longer feel the need to click your link.
When you are structuring the content, give a brief explanation of the answer in one or two lines but in such a way that it does not capture the crux of the whole answer.
Reading the snippet must make the user understand that your website will provide the answer if he/she clicks the link. This is your best method to generate traffic as people will click your website since it has provided them with a brief assurance that the answer lies in your website.
Want to know the best trending topics to tackle?
Use the Google’s search bar as a keyword suggestion tool. People will always raise new questions whether it’s about tech, fashion, food or anything that triggers their mind.
Enter phrases like “How to” or “Why does” etc. in the search bar and wait for Google to autocomplete it. There lie the trending questions on the internet.
From there, the whole process begins with content creation. If you want to stay relevant and popular, you should cater to these questions as soon as they come.
Another way to know what’s trending around you is using social media sites like Facebook and Twitter to know what people are talking about. People are always sharing their queries and doubts on these sites for you to explore.
If you already have a blog or a website with existing content, then it’s more efficient that you start with the high ranking content. That way you have already saved time on SEO optimization.
A Quick Recap…
To wrap this up here a quick reminder on how to get your content into Google’s featured snippet
5 steps to rank on Google’s featured snippets:
- Prepare content for the latest and trending questions.
- Structure the content in easy to understand format.
- Use SEO to rank high on the results page.
- The writing style should not give away the complete answer.
- Induce curiosity
There it is, the ultimate guide on Google’s featured snippets and how to get your content featured in it.
Always remember that everything revolves around the quality of the content you present. If readers can understand what you’ve written in one quick read, then you’re all set to have your content adorn the results page of Google in no time!
Want more information on featured snippets? Google recently published this guide by Danny Sullivan
Do you want your content to appear in Google’s featured snippets? Has this article inspired you to make that happen?
Let me know in the comments below.
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