Ecommerce SEO that brings more paying customers to your online shop
If you run an ecommerce website selling products, you face two distinct challenges:
- Getting people who are looking for the products you sell to visit your website
- Making sure these people click on the ‘Buy’ button and complete their purchase
Selling online can be incredibly competitive. How do you stand out in the marketplace? How do you get potential customers to find your products online and then click through from Google to buy? How can you make sure as many people as possible checkout with their order?
The answer is Search Engine Optimisation (SEO).
Done well, SEO can be your secret weapon for an ecommerce site that:
Why SEO is essential for ecommerce sites
Loads of ecommerce businesses rely on social media and paid ads to attract traffic. If you have a lot of online products, search engine optimisation can feel overwhelming, which is why so many businesses treat it as an afterthought.
Yes, SEO does require some effort up front and consistent attention moving forwards but get it right and it will keep bringing paying customers – people who are actively looking for what you sell – into your online store and through the checkout.
A successful SEO strategy for your ecommerce website
The key to success is to have an SEO strategy that’s built around the purpose of your website.
An ecommerce site usually has many product pages and product descriptions to optimise, as well as taking orders and making sales online. This is completely different to a service-based website so it requires a suitable strategy based around areas such as:
- Keyword research – What search terms would your target customers use to find your products?
- Site architecture – How will people want to move through the site and where will they expect to find certain products?
- On-page optimisation – Are the right tags, headings, descriptions, etc. in place to help visitors and search engines understand what each page is about and to find the products they want?
- Content marketing – Are you showing your expertise, authority and trustworthiness (EAT) through the content you publish?
- Technical SEO – Can search engines crawl your site efficiently and do pages and product descriptions, etc. open quickly for your customers?
- Local SEO – Are you attracting local customers as effectively as possible if you have a bricks and mortar business in addition to your online store?
- Link building (internal) – Are related products and reviews linked to one another? Are you making it as easy as possible for customers to browse your products?
- Link building (external) – Which third party websites are linking back to your site? What are people saying about your products in reviews? Who’s blogging about your products?
- Measuring your efforts – What tools are you using to measure your traffic and conversions? You’ll only know what’s working if you keep an eye on the data.
- Want to chat to see if we could be a good fit… schedule a call and let’s discuss your business and your goals.
Ecommerce SEO from SEO+
You have a thousand and one demands on your time. Creating and following an SEO strategy that works for your ecommerce site might be a job too many for you right now.
This is where we can help.
At SEO+, we don’t just talk about search engine optimisation – it’s what we do day in, day out. We were even named the ‘Best SEO Provider, South West England, 2018’ in recognition of our SEO expertise.
✔️ We know how to create targeted, business-specific SEO strategies that deliver more customers and sales.
✔️ We use expert tools to carry out audits, monitor the results of an SEO campaign or find the best keywords
✔️And we can do it in a fraction of the time that it would take you. This means you can spend your time on other areas of the business.
Choose the ecommerce SEO package to suit your needs
We offer three ecommerce SEO packages to help you make the most of your budget and access the support that’s most suitable for your business. As you’ll see from the table below the packages are perfect for different sizes of ecommerce store. We feel it’s crucial to include all the essential ecommerce SEO elements in each package so you can be sure that you’ll reap the benefits whatever your size.
Tell us about your business and we’ll start increasing your online orders >> Let’s get started
Or click here to request a free 30-minute call, during which we can find out more and offer bespoke advice.
What these essential SEO elements mean for your ecommerce business
The packages above include the following ecommerce SEO elements:
SEO Audit: Find out what’s already working on your site and what’s not.
Our SEO Audits provide in-depth website analysis covering current performance and include clear insights to enable your website to be optimised effectively. We use powerful tools, and do detailed checks in order to fully analyse your website and create a tailored SEO strategy that will give you the best results in the shortest time possible.
Keyword research: Key topics and user intent help us use the phrases your customers search for.
We use some of the best keyword tools, analyse the competition and your website’s data to identify the best keywords to target. We establish the main focus keyword, long-tail keywords, and related terms for each page as this is known to be the most effective strategy for building up authority for the competitive keyword leading to increased ranking and sales.
On-site optimisation: Targeted content and metadata that shows relevance to the search query at a glance.
All key areas are optimised throughout your website. We develop each unique page and piece of content to target the best keywords and topic and use this consistently across all visible and metadata associated with that URL. We make your content work harder to attract people that are interested in buying your products.
Quality content: Useful, relevant and high-quality content that helps your customers and shows your expertise.
We transform your website’s main content and ensure your category pages are engaging, well-formatted and help in your customer’s buying decisions. We also create the right content on your product pages so that those who are searching for your products can easily find them and will want to buy from you
Google My Business: Grow customer trust, influence rankings, and conversions with a fully optimised profile.
We fully optimise your business listing, gain relevant citations and help attract reviews so it provides a strong signal about the relevance of your content and encourages people to read your reviews, call you, read your posts and visit your website from your Google My Business page.
Internal keyword-rich links: Connect relevant content to help visitors navigate the site and make it easier for search engines to crawl.
We work on creating a strong internal linking strategy to boost SEO efforts and also make the journey through your website as easy as possible for visitors and for search engines.
Gaining high-quality backlinks: A best-practice strategy to attract more quality backlinks from high authority sites.
Our link strategy attracts relevant backlinks through high-quality content that provides value to your audience, this helps to build the trust and authority that search engines are looking for and therefore leads to higher ranking and increased visibility in the search results.
EAT factors: Show your expertise, authority and trustworthiness.
We look at the many elements of a website and improve the Expertise, Authoritativeness and Trustworthiness factors (E-A-T). Showcasing why you are the expert in your industry, an authority whose views and opinions are sought out, and the person or brand which everyone trusts will satisfy Google and increase your conversions.
Monitoring and reporting: Monthly custom reports detailing ranking and traffic changes.
We monitor the website’s position in the search engines for the keywords and traffic to the site and provide monthly reports detailing ranking and traffic changes. We also provide recommendations, where necessary, to ensure that the site continues to rank well in the search engines.
Ecommerce SEO Guarantee
We won’t be the cheapest ecommerce SEO provider, nor will we be the most expensive. One thing you can be sure of, however, is that you’ll only pay for what’s necessary to increase your online visibility, your sales, and your profits and because we do this inline with Google’s best practices, the results that we achieve for you will be long-lasting.
Many businesses come to us after a bad experience with their previous SEO provider. If you want a good return on your ecommerce SEO investment, be careful about who you choose to work with. Do your homework and take a look at their case studies that show their results, check out their testimonials, and check the ranking for their website.
We choose only to work with businesses that we know we can help to achieve good results; we certainly don’t work with everyone. This means that if we work with you, you will benefit from a good return on your investment.
Ready to take your business to the next level? It all starts with a conversation.