Conversion Rate Optimization: 46 Simple, but Extremely Effective Hacks

Conversion Rate Optimization (CRO) is the process of increasing the conversion rate, which is an essential operation of any business’ marketing strategy. The optimization allows you to lower the customer acquisition cost by acquiring more value from the customers you already have. Through conversion rate optimization, your business can increase revenue from the previously existing audience and still acquire new customers.

Other benefits of conversion rate optimization include email sign-ups, subscriptions, downloading apps, completing surveys, or creating a user account on your website.

Here are the commonly used formulas which determine what goal to set and what will work best for conversion:

  • New revenue goal / average sales price = number of new customers
  • Number of new customers / lead to customer close rate percentage = lead generated
  • (Leads generated / website traffic) x100 = percentage conversion rate

You now know what CRO is and how to increase it, but, why should you concentrate on this rather than traditional marketing approaches?

Increased ROI

This is the primary benefit of optimizing the conversion rates. It offers immediate and tangible results unlike other marketing strategies, such as old-fashioned advertisement where you have to wait before someone notices your advert and try your products.

The effect could be significant with even the slightest increase in the conversion rate.

You Don’t Need A New Website

The other benefit of Conversion rate optimization is that it leverages the already existing website traffic from your existing online store. You will require an initial cost and time investment before having it optimized, but once it starts working and showing results, you will get more without having to spend on advertising products to a new market. Conversion rate optimization is not just about driving traffic to your website, instead, it aims at converting viewers to customers.

Allows You To Be Ahead Of Your Competitors

Creative approaches to conversion rate optimization add more value, legitimacy, and authority of your business over others if done frequently and accurately.

Assists You To Understand Your Audience

As a business owner, your top priority should always be to understand your target audience. This shows you what needs to be done to keep them, what kind of products intrigue them more, and the type of services that have a better customer feedback.

CRO is a powerful digital tool that helps you in improving your entire e-commerce business. It is all about knowing your target customers, testing what works best for them and their needs, and having them visit your shop or merely subscribe to your mailing list.

The infographic below shows 46 simple, but extremely effective hacks for increasing your conversion rates.

Conversion Rate Optimization Infographic

Need more help with Conversion Rate Optimization?

We created  The Beginners’ Guide to Conversion Rate Optimisation which includes a Free Cheat Sheet to help you get started.

If you enjoyed this post and found it helpful we’d love it if you shared it – thank you, it’s very much appreciated.

3 thoughts on “Conversion Rate Optimization: 46 Simple, but Extremely Effective Hacks”

  1. Hi Hazel,

    What a terrific infograhic! It makes things so easy to understand. I have to say page speed is a must! People will just jump away if it takes too long to down load.

    Also keeping things simple for the reader is something I swear by. Lots of white space and no long paragraphs is a good thing to do.

    All your other tips are right on target!


  2. Hi Hazel,
    I find infographics great ,it is so easy to understand.
    I think speed is important in our time many do not have the patients to wait until slow pages open.
    Also keeping the sites simple is a good advice, I often leave sites when there are too many popup and things, which makes it difficult to read the content. I have the feeling it is getting worse.
    All other points are relevant depending on the niche and goal.
    Thank you

  3. Wow! What an incredibly detailed infographic! You must have spent a long time on it, and you did a really great job. I have to agree with #25 + 42 about pictures. Detailed, high-quality pictures keep the viewer visually interested so they will stop and pay attention to what you are talking about…and that can help increase sales. Win:Win!! ~ Johanna


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