If you’ve been running your business for a while, there’s a good chance you’ve got a lot of content sitting on your website. Blog posts. Guides. FAQs. Service pages. Case studies. Old news articles. Maybe even the odd page you’d forgotten about completely. And before you start thinking about what you should write next, it … Read more
If you are running a service-based business, a coaching practice, or a consultancy in the UK, you’ve likely noticed a shift in how search engine optimisation works. The days of simply sprinkling keywords across a page and watching your rankings rise are firmly over. Instead, search engines—specifically Google—are focused on an internal metric known broadly … Read more
Content marketing can feel intimidating but it’s the backbone of any effective online strategy. Done right, it boosts SEO, increases brand loyalty, builds your audience and drives your sales. Here’s how to make it work for you. Table of Contents What is content marketing? Why Content Marketing Boosts SEO What types of content marketing should … Read more
Stats show that businesses that blog consistently see 13 times more return on investment than businesses that don’t. These businesses consistently attract more inbound web traffic, more leads, more sales opportunities and enhanced reputation compared to businesses that don’t blog. If you’ve been sitting on the fence about whether or not to add a business … Read more
You spend a lot of time and energy on your website but how do you know whether what you’re publishing is working to bring in visitors and turn them into customers? This is the job of a content audit. When done properly, a content audit can turn your website into a magnet for clients who … Read more
I’ve written a few blog-related blog posts, covering everything from why your business needs a blog and how to get started to what makes a great blog article and how to keep generating fresh content ideas. I hope these articles have inspired you and demonstrated the many benefits of blogging in terms of reaching potential … Read more
Recently, we explored how to publish your first blog article in WordPress, the anatomy of a perfect blog post and using the Yoast SEO plugin. Today, I’ll be sharing my blog publishing checklist with you which gives you a list of 12 things to check before you hit publish, as well as some suggestions for … Read more
The Yoast SEO plugin: when it comes to optimising a blog post in WordPress from an SEO perspective, I recommend that you make Yoast your go-to choice. It’s logical and uses a traffic light system to guide your SEO efforts, as well as highlighting any potential readability issues. Today, I’ll be taking you, step-by-step, through … Read more
