You spend a lot of time and energy on your website but how do you know whether what you’re publishing is working to bring in visitors and turn them into customers? This is the job of a content audit. When done properly, a content audit can turn your website into a magnet for clients who … Read more
I’ve written a few blog-related blog posts, covering everything from why your business needs a blog and how to get started to what makes a great blog article and how to keep generating fresh content ideas. I hope these articles have inspired you and demonstrated the many benefits of blogging in terms of reaching potential … Read more
Over the last couple of months, we’ve explored how to publish your first blog article in WordPress, the anatomy of a perfect blog post and using the Yoast SEO plugin. Today, I’ll be sharing my blog publishing checklist with you which gives you a list of 13 things to check before you hit publish, as … Read more
The Yoast SEO plugin: when it comes to optimising a blog post in WordPress from an SEO perspective, I recommend that you make Yoast your go-to choice. It’s logical and uses a traffic light system to guide your SEO efforts, as well as highlighting any potential readability issues. Today, I’ll be taking you, step-by-step, through … Read more
Have you been pulling your hair out trying to write the perfect blog post? Surely, perfection is in the eyes of the beholder! Well, yes, which is why knowing your audience and those all-important ideal customers will help you land on the right style and level of content. And the more you blog, the more … Read more
