A beginner’s guide to Google Search Console

Google Search Console Guide

Google Search Console is a must-use tool if you want to track how your website is performing. You can keep an eye on keywords, page impressions, click-through rates, rankings, mobile usability, top linking sites and so much more. It’s a fantastic companion to Google Analytics and completely free to use. It can be a bit daunting … Read more

Google Analytics 4 – The beginner’s guide

Google Analytics 4 Guide

Using GA4 for the first time? Find out how to set up and navigate Google Analytics 4 (GA4). Starting on 1st July 2023, Google Analytics 4 (GA4) officially replaced Universal Analytics. Existing Analytics users had known the switchover was coming for a while. GA4 was officially released in mid-October 2020 and people were advised to … Read more