Reading about SEO is one thing. Seeing the results it delivers for real businesses is another.
These case studies show how I’ve helped service-based businesses across the UK improve their Google visibility, attract more qualified enquiries, and build sustainable growth through ethical, human-first SEO.
Every business is different, so every SEO strategy is tailored to its goals. Whether the objective is increasing local enquiries, improving rankings for high-value search terms, or generating more sales from an existing website, the focus is always on long-term results rather than quick wins.
Explore the case studies below to see what’s possible when your website becomes one of your hardest-working business assets.
Real Businesses. Real Results. Real Growth.
Every business has different goals, challenges, and opportunities, which is why no two SEO strategies are ever the same.
The success stories below show how a tailored, ethical SEO approach has helped businesses across a wide range of industries improve their online visibility, attract more qualified enquiries, and achieve sustainable long-term growth.
Whether you’re looking to increase local enquiries, improve your Google rankings, or make your website work harder for your business, these examples show what’s possible with the right strategy.
Fully Booked in 4 Months with Ethical Local SEO
Edinburgh Therapy Practice
The challenge
When this Edinburgh-based therapy team first got in touch, they were only ranking for their business name and receiving very few enquiries through their website.
Their goal was refreshingly simple:
“We want to appear on the first page of Google in Edinburgh so we can generate steady bookings.”
The approach
We focused on targeted, ethical SEO designed around how real people search for therapy support:
- Optimised existing service pages
- Created niche therapy pages for specific issues clients actively search for
- Built supportive blog content to strengthen topical authority
- Improved site structure and performance
- Added personal insight and brand-aligned content to build trust
- Ongoing ethical SEO to sustain and strengthen rankings
The results
Just four months later:
- Page-one rankings for high-intent local therapy keywords
- A steady stream of highly relevant website visitors
- 3–5 new enquiries every week
- Fully booked diaries
Exactly the outcome they hoped for and delivered faster than expected.
“Consistent weekly enquiries – thanks to SEO+.”
“We have been using Hazel’s services for around 4 months now, and in that time we’ve seen a strong increase in website visits, and more importantly, in client enquiries. Hazel’s SEO work has genuinely helped us grow our business.”
Phil Shaw
Room for Therapy
Want your website to attract more of the right clients?
From Low Visibility to Fully Booked Clinics
Health Clinic, London
The Challenge
This London-based health clinic runs two established practices but struggled with inconsistent bookings due to poor online visibility.
Despite strong demand for their services, their website wasn’t appearing for the search terms potential clients were using. They wanted predictable bookings across both locations but were unsure whether SEO was the right investment, or who to trust.
The approach
After finding SEO+ through Google, we worked closely together to build a strategy aligned with their business goals:
- Technical and on-page optimisation to improve search performance
- Targeted service pages for core treatments
- Expert-led supporting content to attract the right clients
- Ongoing SEO improvements to strengthen and protect rankings
The results
Within a few months, the impact was clear:
- Page-one rankings for a wide range of high-value search terms
- A significant increase in monthly website traffic
- Both clinics now consistently fully booked
The business now benefits from predictable, sustainable growth driven by organic search.
“The best investment we’ve made for our business.”
“Hazel took the time to understand our business and our goals, then optimised our site, built targeted service pages and created supporting content that actually reflects what we offer. We now rank on page one for multiple high-value search terms, our website traffic has grown significantly, and both of our London clinics are consistently fully booked.
Hazel is professional, reliable and delivers real results. We couldn’t be happier.”
London Health Clinic
Want this turnaround for your business?
Turning Traffic into Sales with E-commerce SEO
UK Online Retailer
The challenge
This UK-based e-commerce business had steady website traffic but inconsistent sales and weak visibility for high-intent, product-focused searches.
They didn’t need more traffic, they needed the right visitors.
The approach
Following a full SEO audit, we focused on improving commercial performance:
- Fixed technical and structural issues
- Cleaned up URLs and internal linking
- Optimised key product and category pages around purchase-ready keywords
- Strengthened on-site trust and credibility signals
The results
Within 4–6 months:
- 30–40% growth in organic traffic to key product pages
- Multiple page-one rankings for commercial keywords
- Improved conversion rate from organic search
- A clear uplift in sales, without increasing ad spend
The focus was sustainable growth: better-qualified visitors, stronger trust signals, and improved confidence at the point of purchase.
Working with Hazel completely changed how our website performs. Our product pages started showing up much more clearly in Google, and we saw a we saw a clear increase in sales.
Everything was explained in a way we could understand, the approach felt calm and well thought through, and the results have continued to build over time.
Ben and Sarah
Want your website to perform much better so your sales increase?
From 200 Visitors a Month to 40k
London Health & Wellness Centre
The challenge
When we first spoke, this London Health & Wellness Centre was receiving just 200 website visitors per month and very few enquiries, putting real pressure on the business.
The goal was simple: attract more of the right people and convert visits into bookings.
The approach
We started with a full SEO audit and in-depth keyword and competitor research, then:
- We rewrote key pages to improve clarity, depth, and usefulness so they answer what people are searching for.
- We created proper service pages so Google knew what they do and who it’s for.
- We untangled the site structure so humans (and Google) could find things easily.
- We strengthened the About page, so it felt human, not generic.
- We added the trust signals Google looks for (and real people care about).
The result
Both clinics are now fully booked.
Not “more traffic”.
Not “a few more enquiries”.
Fully booked.
A complete transformation, and a business now built on sustainable visibility.
I definitely can see that the SEO works from the email and phone enquiries we get and the fact that we don’t do any other advertising.
Dr. G
Ready to finally get your website working for you?
If you’re fed up with putting time and money into your site only for it to sit quietly in the background, SEO could be the missing piece. With the right strategy, your website can start showing up where your ideal clients are searching – bringing you more leads, more bookings, and more sales.
Building a Strong SEO Foundation with a Strategic Audit
Established UK Business
The challenge
This business owner loved his website design but was frustrated by poor Google visibility and a lack of new customers.
Despite top-quality products and an impeccable service, competitors consistently outranked him, and he didn’t know where to start fixing it.
The approach
Our comprehensive SEO audit covered:
- Technical SEO and site health
- Content quality and structure
- Visibility gaps and priority opportunities
He received a clear, prioritised action plan outlining exactly what to fix and why.
The results
Within just over three months:
- Site errors significantly reduced
- Achieved 100% site health
- Over 700 additional visitors from Google compared to the previous month
We continued tracking progress for eight months, ensuring the foundations stayed strong and improvements stuck.
Not sure why your website isn’t converting as well as it should?
Our SEO website audit shows you what’s working, what’s not, and how to fix it.
Scaling from One Clinic to Five
London Chiropodist
The challenge
Feet By Pody faced significant visibility challenges, with only about 500 monthly website visitors on average. The need for more customers was dire, especially considering previous disappointing experiences with other SEO companies. Additionally, the highly competitive London market added to the business owner’s concerns.
The approach
Using ethical SEO, we focused on quick wins and long-term growth:
- Secured first-page rankings for highly relevant local searches
- Strengthened authority and trust signals
- Built consistent organic visibility year after year
The results
Since working together:
- Opened five clinics, with three launched during our partnership
- 422% year-on-year increase in website visitors
- 560% increase in visitors from Google search
- Over 7,000 weekly website visitors
We’ve now worked together for over eight years, a partnership built on trust, results, and sustainable growth.
Ready to experience similar success for your business?
“Hazel and SEO+ have been the best investment in my business for years. I have finally found someone that can be trusted, professional, reliable and deliver the work. And this not only for a one-off job but months after months we all see the results.”
Nicolas Ivanoff – Feet By Pody
Filling the Diary with Ethical SEO
Jane’s Healing Practice
The challenge
Jane is an experienced polarity therapist and healer, consistently creating thoughtful blog content but it wasn’t being found and her appointment book remained empty.
The approach
We took a holistic, ethical SEO approach:
- Deep keyword research and competitor analysis
- Full website and blog optimisation
- Strategic content recommendations
- Google Business Profile optimisation
- Strengthened E-E-A-T signals across the site
The results
Within a few months, Jane saw a noticeable increase in visibility, and more importantly, bookings.
Her practice now attracts clients who truly align with her work.
Want your website to attract more of the right clients?
It has been fascinating to watch my stats increase substantially. Organic Google search has increased to 443% from this time last year and I am on page 1 Google ranking for many targeted keywords. I have seen an increase in appointments as a result and many of my new clients found me via Google, which was unheard of before.
Jane
Earlier SEO Success Stories
Some of the case studies below are from earlier stages of my SEO career (2012–2020). While search engines, algorithms, and best practices have evolved since then, the fundamentals behind these results haven’t changed: understanding search intent, creating genuinely useful content, and building trust over time.
These earlier projects reflect long-term client relationships, consistent growth, and the same ethical, people-first approach I use today — just applied in a different SEO landscape.
1. SEO Case Study: YouBoat Marine
At the beginning of 2020, YouBoat Marine’s website manager scheduled a call with me. At the time, YouBoat operated both online and from their shop in Gosport, they had a goal to increase their turnover by 50% and wanted to know if our SEO Service would do that for them.
What we did:
Following on from our SEO Audit, we fixed crawl errors, sorted 301 redirects, improved page speed and site performance. Keyword research, competitor analysis and on-site SEO was our next step together with optimising the key areas to better demonstrate expertise, authoritativeness and trustworthiness. Category and product pages were given a complete overhaul and fully optimised to increase visibility in search, user experience and sales. We also created more of the right content to further improve the site’s organic ranking and increase sales.
The Result:
Within 4 months of beginning work, ranking had increased for many of their products and the site began to have some solid page 1 ranking visibility. This led to a 50 – 70% increase in the number of visitors arriving at the YouBoat site, every month, as a result of an organic Google search. The increase in website visitors has been directly responsible for their increase in sales, and that wasn’t just a small increase – sales are up 70% on last year!
The business has grown considerably since we teamed up, so much so, that they’ve opened two new stores and have a brand new website about to go live. The power of SEO is incredible!
What the client says:
“Hazel’s SEO work has contributed to excellent sales and traffic growth”
2. SEO Case Study: TantoLabels
The Problem:
The client called us towards the end of 2018, frustrated that he had lost his page 1 ranking for most of his highest converting search terms. His many competitors were now ranking way above him in Google. In the past, Tanto Labels, a UK Label Manufacturers, had enjoyed page one ranking in Google for many of these key phrases and he needed to rank for their best and most competitive keyword “Barcode Labels” again.
What we did:
We completed a full SEO audit and created a tailored and prioritised SEO strategy. Site errors were fixed and the user experience improved. After extensive keyword and competitor research, the site’s pages were fully optimised and all current content improved to provide as much value as possible to the sites’ visitors.
Using our E-A-T checklist, we worked on demonstrating their Expertise, Authority and Trust (EAT) in all the key areas on and off the website.
High-quality and relevant sub-topical content was created in the site’s blog to support their core products and service.
The Result:
The site’s Domain Authority increased from 24 to 32. Page 1 Google ranking for “barcode labels” and other related terms and label types was achieved within 6 months, despite the fierce competition. Tanto Labels now has page 1 ranking for a wide variety of targeted and competitive terms which resulted in significantly increasing his sales.
What the client says:
“Very Professional , No-Nonsense SEO Consultants that get great results”
3. SEO Case Study: FeetByPody
The Problem:
The client first approached us in the July of 2016. He knew he needed SEO because he had very little online visibility and with 4 chiropody clinics in the London area he was eager to be found by his local market. He was aware however that he had a lot of local competition and being found for search terms such as “London Chiropodist” was unlikely. He had many reservations about hiring another SEO company when the previous one wasn’t able to produce any results.
What we did:
We analysed his top competitors and researched the best keywords to target. We then developed each unique page to showcase his individual services more effectively while also targeting one particular keyword, topic or phrase and optimised all associated visible and metadata.
We set up and optimised a Google business listing for each of his 4 clinics and worked with the client to gain Google reviews for each one. Relevant backlinks and citations were also gained.
We created and continue to create optimised, relevant and insightful blog posts as we wanted to show that the client is an authority in his field to increase the all-important trust factor from Google while being seen as a top chiropody resource by his potential customers. We also increased his brand and website exposure with an effective social media campaign targeted at his local audience.
The Result:
The site’s Domain Authority has increased from 16 to 31. Traffic to the site has increased significantly and visitors finding the site as a result of a Google search has increased by 86.72% from the same time period last year. The site now appears on the first page of Google for its main search terms including “London Chiropodist” even though are about 312,000 competing websites.
The site had very little online visibility in Google but within a few months that changed and the site now ranks on page 1 of Google for relevant and highly competitive search terms. This means that he is now being found by the people that need his services resulting in him being fully booked.
What the client says:
Nicolas Ivanoff: “Hazel and SEO+ have been the best investment in my business for years. I have finally found someone that can be trusted, professional, reliable and deliver the work. And this not only for a one-off job but months after months we all see the results. I have tried several SEO consultants in the past and I have always been extremely disappointed. HAZEL is by far the most serious one. She knows stuff.”
4. SEO Case Study: Diamond Boutique
The Problem:
The client first approached us in the October of 2014. His site was slipping down the search engine results pages and his sales had been hit hard. He knew he had a lot of competition and was very worried about his business. He needed to show up on the first page of Google again if he wanted to remain in business.
What we did:
We performed a complete SEO audit initially and uncovered various indexing issues that we fixed as a matter of a priority. We corrected the huge amount of duplicate page content errors which related largely to the product pages containing so little unique content that they were being flagged as duplicates.
We carried out extensive keyword research and created high-quality, relevant, and linkable content which helped in developing strong internal links.
Meta description tags and title tags were updated for each page to better reflect the page’s content and increase click-throughs from the search engine results.
The site’s link profile was checked and we improved the quality of backlinks and continued to gain more from authoritative sites.
The Result:
The site’s Domain Authority continued to increase as work progressed and is now 51! This has more than doubled from January 2016 when it was 24.
Traffic to the site has increased considerably each year and visitors finding the site as a result of a Google search has increased by 76%. The site now appears on the first page of Google for many of its products in spite of the fierce competition.
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What the client says:
Pritesh Vegad: “Hazel managed our SEO campaign and she did a fantastic job maintaining our current positions as well as improving positions for other keywords. She has a wealth of knowledge and her passion for SEO can be seen in her work. She provided great content for our website and we look forward to working with her again in the near future. Thanks Hazel!”
The Problem:
Although the site was over two years old it was attracting very limited traffic and the client needed the site to be found by his target market in order to increase his sales.
Four months ago Store Guru was only being found for very refined search terms in Google and Dave was keen to increase the site’s visibility in Google so he could be found throughout the UK for the services that he provides.
What we did:
We carried out extensive keyword research in order to target the right search terms for this business while being careful about competing in a very competitive market. We then optimised the site accordingly. We wanted to showcase the individual services more effectively and therefore added fresh, relevant and optimised content to promote these. We also gained relevant backlinks and provided recommendations on related elements to further enhance the site’s visibility.
The Result:
Traffic to the site has increased substantially and visitors finding the site as a result of a Google search has increased by 81.08% from the same time period last year. The site now appears on the first page of Google for its main search terms.
The site went from having very poor search engine ranking and only for very refined search terms to being found on page 1 of Google within four months for the following highly competitive search terms:
“Shop Design”
“Shop Design Companies”
“Retail Shop Branding”
“Retail Design Companies”
What the client says:
Dave Stickland: “Great news, we got confirmation yesterday that the £5000.00 design job that we won for our newest client was as a direct result of your SEO work – so thank you v.v.much, great to see.”
6. SEO Case Study: Harford Bridge Holiday Park
The Problem:
Harford Bridge Holiday Park is an award-winning Devon campsite in Dartmoor National Park. The client wanted their website found by people looking for a Dartmoor holiday. The park also has a Shepherd’s Hut that offers a special proposition called ‘comfortable camping’ and the client wanted this promoted.
Before SEO+ started work, the site had poor ranking for search terms associated with Dartmoor. The client was concerned about business passing them by as other sites were better optimised. Building on an interesting and informative website launched in 2011, SEO+ were asked to retroactively engineer what had been overlooked in the original development brief.
What we did:
SEO+ analysed competing websites and researched the best keywords. More relevant information was added to existing pages and the title tags, meta data and other tags were optimised. Extra optimised information about Dartmoor was added. An optimised page dedicated to the Shepherd’s Hut was also added in order to promote this better. Other SEO factors that we undertook included adding a XML sitemap to help search engines index the site more intelligently and gaining relevant backlinks. Advice was also given on improving Social Media activity
The Result:
In 5 months the site has gained well over an extra one and a half thousand visitors and over a thousand of these were as a result of using a search engine.
In less than 4 months this site gained 1st page Google ranking for many search terms associated with Dartmoor, camping and holidays and the site also ranked on Google’s first page for shepherd’s hut-related search terms
What the client says:
Paul Williamson: “We had overlooked the importance of SEO in the re-design and development of our new website. During the website project our business strategy was changing, so our requirements for optimisation lacked any real clarity at the time. A year on from website launch, SEO+ were employed to improve our rankings along specific lines of business development.
We are very pleased with the rapid, measurable improvement in our search engine rankings and other ‘behind the scenes’ work. Employing SEO+ has proven to be an economical and effective means of improving the visibility of what is a good looking site. We will continue to work with SEO+ and our website designers to maintain a competitive edge.”
7. SEO Case Study: Itseeze Ipswich Web Design
The Problem:
Sue wanted her web design company to be found by local businesses searching for her services in Google and was frustrated that her competition was on Google’s first page while she was no where to be seen.
5 months ago she had very few website visitors and no one was finding her site in a search engine as a result of searching for the services that she offers. Sue needed her website to be found by her target market and needed to attract more business.
What we did:
SEO+ took into account her target market and researched the best keywords for each of her current pages. We then optimised her web pages and her code accordingly. We wanted to showcase her individual services more effectively and therefore added fresh, relevant and optimised content to promote these. Relevant backlinks were gained and advice was given on using social media more effectively.
The Result:
Within 4 months the overall number of visitors increased significantly and visitors finding her site as a result of searching for her services in Google has more than tripled.
The site went from having very poor search engine ranking and only for very refined search terms to being found on page 1 of Google for the following highly competitive search terms:
“Ipswich web design”
“Business websites Ipswich”
“Business web design Ipswich”
What the client says:
Sue Jamil: “Hazel has been putting the time in to my website providing an invaluable SEO resource to improve my rankings…SEO is such a complicated game for most to play, it pays to have the support of someone who knows what they’re doing. Thank you, Hazel..onwards and upwards!”
8. SEO Case Study: Pens Unlimited Pen Printers
The Problem:
Simon and Lesley, the owners of Pens Unlimited, were keen to promote their printed pen services throughout the UK and wanted their site found for a variety of search terms that their potential customers might use.
This site had very poor ranking 6 months ago and had no ranking for any search terms that didn’t also include the words ‘Newton Abbot’ or ‘Devon’
What we did:
SEO+ spent time understanding the business and researching the target market. The website was analysed and all the pages were optimised to ensure they were search engine and user friendly and focused to the best and most relevant search terms. Internal keyword rich links were added and the site was submitted to various search engines and directories. More relevant outbound links were gained and advice on using Social Media was given.
The Result:
This site has steadily gained visitors and most of these are as a result of a search engine. Within 5 months this site gained first page Google ranking for –
“Pen printers uk”
“UK pen printing company”
“Marketing pens uk”
“Multi coloured pen merchandise”
“Promotional pen printing uk”
What the client says:
Simon and Lesley Dickinson: “We have been using Hazel since the beginning of this year and couldn’t be more pleased with the results that she has been able to get for us. Previously we had been paying for optimisation but our site was still not being seen and visited.
Hazel took time to get to know us and more importantly our business and spent a good deal of her time researching our industry in order for her to be able to offer value to our website.
It is without hesitation that we would recommend Hazel, we have found her to be very professional and someone who can speak our language whilst being able to do her ‘geeky’ stuff too!!”
If you’ve read this far, you’re probably wondering if this could work for you too.
Take a look at my SEO services and decide whether it feels like the right fit.
