Do you publish content without a strategy in place?
Do you hope that the content you create will simply work its magic and generate traffic?
These blogging tips for beginners are for you!
Many businesses, and not just new ones, are guilty of publishing content without a strategy in place.
This approach to blogging relies on hope and means that your blog won’t achieve the goals you have set out for it.
So what should you do?
It is no secret that you need a well-thought-out strategy for your blog. One that not only incorporates your blogging schedule, topics, and keywords but also tools for monitoring and analyzing how the blog fairs. Blogging has a lot of trials and tests so you need to measure what works and what doesn’t. This will give you a strategy that gets results.
A comprehensive strategy will outline your road to business blogging for years to come. But at the same time will adapt to changes based on analytics. We have some blogging tips for you to integrate within your strategy to make your blogs much more effective.
3 Blogging Tips for Beginners
1. Focus on quality than quantity
While it is important to consistently post on your business blog, you don’t want to compromise quality for quantity. Publishing a quality post once a week or once every couple of weeks will be far more engaging than posting sub-par content every other day. The volume of content won’t satisfy your audience, the information you provide within it will. Quality content matters. Share valuable and insightful information that will enhance your audience’s business. Use guides, whitepapers, and case studies to your advantage and have a blend of short and long form content.
2. Make sure your hyperlinks don’t direct traffic away
You are probably aware of the importance of citing content that you get from authoritative sites. Not only does it add references but also helps enhance the page authority of your blog. Both of which are important for SEO purposes. However, when hyperlinking, most businesses don’t consider that when the link is clicked, visitors will be directed away from their website to the third-party website.
To ensure this doesn’t happen, when you do add a link, be sure to select the option to “open link in a new tab” when the link is clicked. This way the crawl rate on your website remains high and visitors can also read from your source.
3. Outsourcing isn’t always bad
No blogger will outright tell you that they use ghostwriters from time to time. However, even the most influential businesses and individuals do. The truth is, there will come a time when you as a writer will experience burnout. No matter how interested and knowledgable you are on a topic, there will come a point when you get tired of writing about it. But you can’t let your blog suffer due to that. By outsourcing your content, you ensure that your audience continues to get the type of content they are after.
The 10 Commandments of Blogging
For your business blog to be effective, you need to know the basics of blogging, such as how to market the blog, the importance of SEO within the blog, and which platform you should choose for your blogging website. For a successful blog, follow the blogging commandments in the infographic below and get the results you have set out for, whether it is to generate leads, readership, or convert sales.
Your business blog will only be as effective as the effort you put towards it. It starts with your strategy and goes down to each and every post you produce. The process doesn’t happen overnight, it will take time, but with commitment and the right team in place, you will experience a growth in the amount of traffic your website receives and by using a call-to-action your blog will generate leads for your business.
I hope you’ve found these blogging tips for beginners helpful.
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