Interest in Al (Artificial Intelligence) has exploded. This technology has quickly gained in popularity and with good reason.
A number of big companies such as Facebook, Youtube, and Google are already embracing this new idea, and other brands are rapidly following suit.
Artificial intelligence is already here with us, with examples such as Siri, Cortana, and Google Assistant playing a major role in the success of companies behind them. These Al’s do not need any human assistance, which might be a little worrisome as people fear robots taking over their jobs.
However, the benefits of using AI can be incredible.
In medicine, for instance, Al is being used to foresee possible future diseases. Another instance of its usage is on social media where it attempts to prevent a potential suicide by gathering information from user’s posts.
The list of AI implementation grows every day.
How Sephora uses Artificial Intelligence
Sephora is a beauty website with an AI that helps customers find a makeup. The chatbot system in Sephora helps users to find their ideal products by filtering through thousands of products using questions asked by the user.
How Lowe’s uses Artificial Intelligence
Unlike many other brands using AI in the form of software, Lowe’s actually uses physical robots in their stores to help customers navigate and find products that they’re interested in. An additional function that these bots can perform is helping the staff with scanning the inventory.
How Lloyds Bank uses Artificial Intelligence
When it comes to finances, security is paramount and Lloyds Bank is looking to abolish the old fashioned way of using passwords to access money to more digitized options. It introduced an Al option that requires either one’s voice or fingerprint to allow access to her bank accounts.
Clearly, Artificial Intelligence will greatly improve customer experience.
The Future of AI
There is no doubt Al technology has more in store for us. Think of driverless cars driving us around, or robots serving us coffee in the restaurants, or your lights turning on and soft music playing as soon as you open your door. (How good would that be!)
Nothing is impossible
Take a look at the infographic below to see how more and more brands are exploiting AI for marketing purposes and you’ll see that the future is much closer than you might think.
AI and SEO
AI (Artificial Intelligence) helps brands to enhance marketing and it’s been shaping SEO for some time. If you want to take your SEO to the next level in 2018 and beyond, then you need to understand how AI is shaping SEO, and how you can use this knowledge to boost your rankings. However, if you’d prefer to have an expert on board we can help you.
What are your thoughts on AI? Are you excited by this technology? Or are you concerned about robots taking people’s jobs?
Let me know in the comments below.
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Hazel Jarrett, director of SEO at SEO+, is well-known in the SEO space, has won many awards during her 20-year career and has been published on various well-known sites. Through her services and training programs, her SEO strategies have generated 10s of millions of sales for her clients, earning her a big reputation for delivering the results that matter.
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