About Us

Want your website to bring in steady enquiries and sales?

Hi, I’m Hazel. I help turn websites into hard-working marketing assets using ethical SEO.

Founder of SEO+ and a multi award-winning SEO consultant with 20+ years’ experience. I specialise in ethical, human-first SEO that helps service-based business owners, coaches, and consultants attract their ideal clients with ease and confidence.

I know SEO can feel complex (and sometimes a little shady), but it doesn’t have to be that way. My approach is all about clarity, integrity, and long-term results – no gimmicks, no shortcuts, and no panic every time Google updates its algorithm.

I started SEO+ in 2012 with one goal: to support UK business owners who want to grow their presence online in a way that feels natural, effective, and aligned with their values.

Although SEO+ is based in Devon, I work with businesses across the UK, providing personalised SEO strategies that get real results. Unlike big SEO agencies, we take a hands-on, tailored approach – acting as an extension of your team to help your business thrive.

Over the years, we’ve helped countless business owners climb the Google rankings, build trust with their audience, and boost conversions.

Could you be next?

Hazel - SEO consultant at SEO+

Very helpful and great value for money. We’ve gone from obscurity to consistent leads and sales. I have no hesitation in recommending Hazel and SEO+
– Jackie

Working with Hazel and SEO+ has been a brilliant investment for us. Her SEO work has made a clear, measurable impact, and both clinics are now consistently fully booked.
– Dr. S

Proven Reputation:
20+ Years of Ethical, 5★ Rated SEO

Real Business Results:
Focused on Enquiries, Not Vanity Metrics.

Future-Proof Visibility:
Built for Modern Search & AI.

Ethical, Award-Winning Expertise

Dedicated entirely to sustainable, white-hat SEO strategies. We never use temporary quick fixes, focusing instead on exceptional user experiences that protect your brand and convert clicks into long-term growth.

Personal, One-to-One Partnership

No junior account managers here. You will work directly with founder Hazel Jarrett, receiving a highly personalised, friendly service backed by a proven track record of growing UK service businesses.

Built for the Future of Search

Search is rapidly evolving. We look beyond traditional rankings to ensure your business is also discovered, understood, and trusted across modern AI search tools, recommendations, and generated answers.


SEO support designed around your business

Ongoing SEO Support

My main SEO service for businesses that want to improve their visibility, attract the right visitors and generate more enquiries.

Your SEO strategy is tailored to your business and will include everything needed to improve your website’s performance, from technical and on-page SEO to content, keyword research and ongoing optimisation.

Find out about my SEO service

Need help with something specific?

I also offer standalone SEO support for businesses that aren’t looking for ongoing SEO.

SEO Audits

Find out what’s holding your website back and where your biggest opportunities lie.

Find out about our SEO audits

SEO Content Support

Strategic content and blog writing to strengthen your visibility and demonstrate your expertise.

Find out about content support

Want to attract more of the right visitors?


Hazel Jarrett, SEO consultant and founder of SEO+

From chef to SEO consultant: the unexpected story behind SEO+

Cooking was my first passion. Straight out of college, I was working as a chef – until a serious car accident at 20 turned my world upside down. After multiple surgeries and the long road to learning to walk again, everything changed.

That experience gave me a fresh perspective on life. I took time out to travel, spending a year backpacking around Australia, and eventually retrained in tech.

While raising my two daughters, I taught myself HTML and joined a local web company as their in-house marketer. That’s where I stumbled across SEO – back when it was all dial-up internet, dozens of search engines (remember Ask Jeeves?), and most small businesses didn’t even have a website.

But even then, I saw the potential. I was hooked.

I loved how SEO connected people with the businesses that could genuinely help them. I threw myself into learning everything I could, testing, experimenting, and developing an approach rooted in ethics, clarity, and real human connection.

Three years later, I was made unexpectedly redundant. It was a shock – but also a turning point. I had a choice: start something of my own, or miss out on the moments that mattered most with my girls.

That was 2012. That was the start of SEO+.

It hasn’t always been easy, but every step of the journey has shaped what SEO+ stands for today: a thoughtful, no-fluff, results-driven SEO service that puts people first – my clients and their customers.

Want to know more? Read my full story here


What makes SEO+ different?

At the heart of my business is a simple belief: how we show up matters.

I don’t believe in quick wins, black-hat tactics, or manipulating people into clicks. SEO should be about building trust – with Google, yes, but more importantly, with your audience.

My approach is grounded in transparency, clarity, and long-term results. I write and optimise content that’s genuinely helpful to real people – not just bots or algorithms.

Clients often tell me I have a rare gift: the ability to demystify SEO and make people feel supported. Not just as business owners – but as humans.

I see what others miss. I notice what makes your business truly special. And I help you bring it to life in a way that connects with search engines and your perfect-fit clients.

When you work with me, you’re not just a number or a project on a to-do list. You’re someone I’ll champion, support, and cheer on – every step of the way.

purple arrows with one facing a different direction

Why choose SEO+?

When you choose SEO+, you’re not just hiring a an SEO consultant – you’re gaining an experienced partner who genuinely cares about your success.

With 20+ years’ experience and a proven track record of delivering meaningful results, I help established service-based businesses across the UK improve their online visibility, attract more of the right people, and turn their websites into consistent sources of qualified enquiries.

From detailed SEO audits to personalised, ethical strategies and ongoing support, everything we do is grounded in transparency, integrity, and a deep understanding of your goals.

I’ve worked with businesses across healthcare, education, tourism, legal, manufacturing, creative and professional services, helping them build visibility, credibility and long-term growth.

Take a look at my SEO success stories to see how I’ve helped real businesses become more visible, attract the right enquiries and grow online.

Our vision

To empower UK businesses of all sizes to thrive online – achieving greater visibility, connection, and success through ethical, people-first SEO.

Our mission

To deliver SEO services that are tailored, transparent, and built to last – helping our clients stand out, adapt to change, and grow with confidence.


Don’t just take our word for it

Browse our case studies, Google reviews, and LinkedIn recommendations to hear what it’s really like to work with SEO+.

Ready to explore your SEO options?
Call us: 01626 270085 or get in touch – we’d love to hear from you.


Our core values

Our values reflect what you should expect from us when working together

Integrity core value

Integrity

We say what we’ll do – and we do it. Trust, honesty, and transparency guide everything we do.

Results Driven SEO

Results driven

We’re focused on what works. No fluff, no guesswork – just smart strategies that deliver real results.

Loyalty core value

Loyalty

We build long-term relationships. We’re here for our clients, our team, and the success we create together.

Ethical SEO is one of our values

Ethical

We don’t cut corners. Our SEO is sustainable, transparent, and built to stand the test of time.

Passionate about SEO and the results we achieve

Passion

We love what we do – and it shows. From keywords to content, we’re all in on helping your business grow.


What our clients are saying

  • Hazel and the team at SEO+ have been working on our SEO and I can honestly say that I have never worked with anyone as good as them. I had concerns before taking them on board but had no need to. I was provided with regular updates about the SEO work being done and also any recommendations. The work I thought I would need to do, Hazel had done for me so I had a real hands-off approach and really appreciate what Hazel and her team have done for my company.
    Warren Phillips
    Manchester Digital Design
  • Hazel has been absolutely amazing for us. We run a business that is both tricky to target customers in and also to narrow geographic boundaries. Against most of our expectations, she has managed to place us right up there with our better-funded competition and indeed often pipping them to the top Google spot.
    Not only has her work nearly doubled traffic to our site but it has already been directly responsible for getting us lucrative design work that we would never have got as we just weren’t visible. I strongly recommend that everyone setting out to attract a crowd online gets Hazel to SEO their site before starting to spend any money elsewhere on marketing.
    Dave Stickland
    Store Guru
  • Hazel and SEO+ have been the best investments in my business for years. I have finally found someone that can be trusted, professional, reliable and deliver the work. And this is not only for a one-off job but month after month we all see the results. I have tried several SEO consultants in the past and I have always been extremely disappointed. HAZEL is by far the most serious one. She knows stuff.
    Nicolas Ivanoff
    Feet By Pody
  • Very pleased with Hazel’s handy work. SEO is a game changer these days and Hazel is certainly at the top of her game in this respect. She has been doing a root and branch review of the Elite Titles website and re-writing copy and code as appropriate (amongst other things), which is working a treat. The additional recommendations have been beneficial too. We had to wait a few months before Hazel could take us on – well worth it. Thanks, Hazel
    Andrew Bulpin
    Elite Titles
  • Hazel at SEO+ has been a huge help in the preparation to launch a redesigned website. She has been a pleasure to work with and has offered helpful, tailored training and guidance to help us grow as a company. The support at SEO+ has been superb and we look forward to working with you again soon!
    Holly Truhol
    Bird Spikes Online
  • Very helpful and great value for money. Hazel has helped get our website out of obscurity and up the rankings to where we are now getting more leads and customers. Thank you.
    I have no hesitation in recommending SEO+
    Jacke Evans
    Isca Forwarding Ltd
  • Hazel has such a depth of knowledge on Google and everything SEO, that she’s an invaluable asset to anyone who uses her services. I highly recommend SEO+ – you won’t be disappointed with the results.
    Graeme Piper
    DropCapCopy
  • Very friendly and supportive team. Easy to deal with, complete transparency. Already seeing results
    Kelly S
    School Art Club


Hazel and the team at SEO+ are a straight-talking and honest bunch with oodles of knowledge and expertise.
If you want to succeed online and you’re ready to explore your options, get in touch – we’d love to hear from you.
Tel: 01626 270085


A few places Hazel’s been published

Huff Post: The Ultimate Guide to Backlinks and How to Get Them
Rick Eliason: Why Does Google Hate Me
Traffic Crow: Ideas To Boost SERP Ranking Without Building Backlinks
SEO Expert: Local SEO Tips
The Creative Marketing Agency: Online Marketing for Beginners: Your Fundamental SEO Guide
FlashPoint Digital Marketing: What are the most effective SEO techniques to consider in 2020?
Authority Builders: How To Get High-Quality Backlinks
Rightly Written: How Does Content Influence SEO
Guerrilla Agency: How to Produce Content That Creates Engagement and Attracts Backlinks
You Can Be Found: Local SEO- How A Local Business Can Improve Its Rankings
Chase Reiner: How To Rank Without Backlinks in 2021
Dental Marketing Guy: Web Design Tips For Increasing Website Conversions


A few of our awards over the years

Find us

SEO+ is based in Highweek in Devon, and we work with small to medium-sized businesses throughout the UK. If you want your website to consistently attract the right clients, boost enquiries and sales, and grow your business naturally, we’re here to help you.

SEO+