What is the Point of Social Media Networking?
Social networking enables you to connect and communicate with your target audiences and keep them informed of your current online marketing and offline promotional activities, offers and news. This will provide valuable links to your website, gain you increased brand awareness and lead to an increase in sales, profits and business growth.
6 Social Media Tips for Successful Networking
- Know where your audience is
With so many social networks out there you will need to establish where your audience is. It would be pointless creating a huge profile on Facebook if your target audience is on LinkedIn!
- Speak their language and keep it meaningful
Social networking is often used to connect with friends and is about building lasting relationships, not aggressively selling and constant self-promotion. So speak the right language and be patient. Be fun if appropriate to your brand and provide relevant and interesting information that your audience will appreciate.
- Build real relationships
Word of mouth is essential to the success of any business. Your site might rank well and be found for all its best search terms, which is essential for driving traffic to your site, however, one word about your business from someone else carries a lot of weight and is often the difference between you or your competitors being chosen. So ensure that you exist on all the right social media platforms so that not only can you build a stronger relationship with your customers, but your customers can also network on your behalf.
- Stranger danger
Connecting to strangers to promote your business is not a good idea and will have a bad effect on your business and brand.
- Don’t drive your customers away
Don’t let it become dull by continually posting all your latest PR. Instead it’s important to use the social networks to have real conversations. Listen to your customers and respond to them personally. Create real bonds with your connections.
- Always monitor
Social media isn’t restricted to work hours and conversations can and will be had about your business product or service whether you are there to hear it or not, so it’s important to monitor your social media platforms and what is being said so that you can respond if necessary.
Social Media has Power
Social media will amplify your message and your brand so stay true to your brand, create the right image and send a unified message about your brand through the different media.
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