Successful Social Media Networking
Focus on your goals, choose the right platforms and always remember that quality is essential, mix these three ingredients together with a good dollop of perseverance and patience and you’ll be on your way to developing a successful social media campaign.
6 Tips for Successful Social Media Networking
- Focus on your Goals
What are your goals? Before you get started it’s essential to determine what your goals are as these should be the building blocks of any successful social media campaign.
Here are some common goals:
- Building or strengthening your brand
- Building influence
- Gaining inbound links to your site or blog
- Learning more about target audience
- Educating your customers
- Driving conversions
- Enhancing customer service
- Twitter, Facebook, LinkedIn, YouTube, Foursquare…?
With so many social media platforms out there it can be a little confusing to know which ones are the right ones for you. Do you give them all a go in the hope that it will spread your message further?My advice is to choose only the best ones for you. It’s far better to do a few well than to try a little bit of everything, as this will only guarantee more time spent trying but achieving far less.An important consideration is to find out where your customers and potential customers are and target your efforts towards the platforms that they are using therefore ensuring that you can interact with them frequently.
- Real Relationships and Trust Matter
Relationships are a two-way thing; don’t just talk and self promote, listen too. Shouting out your marketing message isn’t going to make you friends.Interacting with your followers and fans and helping each other out is an important part of succeeding in the social media world. Build trust by showing that you truly want to help your followers by giving them information and advice that will help them. Fake people don’t attract and keep followers. Friendly genuine people do.
- Quality is Everything… Deliver Value
Sharing quality content will gain results. Forget writing reams of content that delivers little in value and instead focus on the quality. People will appreciate and follow you if you help solve their problems by giving relevant information and sharing useful links.
- Perseverance and Patience
Keep at it and be patient. Too many businesses expect instant results and decide it’s not working when they don’t get them. Social media shouldn’t be seen as a quick fix; relationships aren’t built in an instant and trust doesn’t just happen overnight, it can take months or years, so persevere.
- Monitor… is it working?
How your success in the social media world is measured obviously depends on your initial goals. It is important, however, to check what’s working and tweak where necessary in order to achieve maximum results.
Social media networking is an incredibly powerful marketing tool for businesses and done correctly can build better relationships and increase brand awareness for your business.
Can you think of any more Social Media tips? Let me know below… I’d love to hear them.
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