7 Steps to Create an Effective Landing Page
8 seconds… and they’re gone!
If visitors to your website do not see what they are looking for within 8 seconds they will leave. Targeted landing pages focused to what your visitors are expecting is absolutely essential in order to keep your visitor’s attention.
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What is a landing page?
It’s a page within your website that visitors are directed to from an outside link. For example a Pay-Per-Click Advert should link directly to the page that is focused to that particular product or service in order to encourage the visitor to buy or take some form of action that will ultimately lead to a sale.
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How do I create an effective landing page?
- Don’t rely only on your home page
Don’t insist on sending all your visitors to your homepage and expect them to navigate to what they are looking for. Point them straight to the relevant page with the information that they want and ensure this is focused information.
- Make your headlines work
A compelling headline is so important and plays a huge part in affecting the attention of your visitor and therefore your conversion rate.
- Keep it relevant
Repeat the visitor’s keyword in the headline or body text so that they see the same or a similar term immediately; this will make them want to read what you have to say.
- Give them what they want
Visitors won’t linger for long, so give them what they want rather than lots of irrelevant stuff. Any copy must remain interesting and relevant. Visitors only want enough information in order to make a decision on the service or product.
- State a clear action path and keep it simple
A high conversion rate requires a straightforward call to action. Avoid lots of distractions as your visitors will get lost.
- A compelling call to action is essential
Make it irresistible and match what your visitor is expecting. Offer a related bonus or deal or useful information. Make any hyperlinks compelling and include multiple calls to action if necessary.
- Test and measure
This is vital in order to know what works. Measure the conversion rate and then change one thing (the headline for example) then test and measure. When this is performing at its best, move onto the next thing, for example the call to action, and continue in this way until the site becomes the best it can be and therefore increases the conversion rate to much higher levels.
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You don’t have to be a mathematical genius to see how the formula works.
Simplicity + irresistible copy + a clear call to action =
Higher conversion rates, increased ker-chings, and more TIME for you to surf for that ideal holiday and drink cocktails while your website does all the work!
Do you have any more tips to create an effective landing page? Please feel free to comment in the comment box below.
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