Website Content – how good does it need to be?

Your website content is the first and most critical element of creating a thriving online audience. Get it right and see those sought-after high search engine ranking results materialise, get it wrong and… well, let’s not go there!

Creating that outstanding content is not difficult; simply think about what your visitors want and by ensuring your content is fresh and relevant for your audience it will also be “searchable” and SEO friendly.

6 Tips to Creating Good Content

1. Quality Content
   Is it unique? Does it provide value to the user? Does your content serve its intended purpose?
   Unique quality content has always been necessary and is more important than ever after the recent Google updates, so inject your own unique personality into your content, believe in the content you are writing and write with passion. Think about your audience and give them the information they want. Just remember to make it interesting!

2. Fresh Content
   Is your site static? Does it contain old information? Does it look dated and unappealing?
   Sites need to grow and Google favours sites with fresh up-to-date content, so update your site with quality and relevant content on a regular basis, as this will give your visitors a reason to come back. If you’re stuck for ideas, people love ‘Top Tips’, ‘Step-by-Step Guides’ and ‘How To’ articles.

3. Relevant Content
   Is your content focused or full of padded-out waffle?
   Search engines look for the most relevant information and will return web pages that offer the best results in response to any search query. Making your content relevant is a critical part of content optimisation and will also have the added bonus of helping the site to become an authority in its sector.

4. Quantity
   Does the amount of text on your page matter?
   Writing real quality content generally equates to quantity. After all, thoughtful content, which is what Google is looking for, is not going to happen in a summary or brief general survey. However, as the attention span of most readers is usually pretty short, it has to be interesting, focused and easy to scan, so add headings using those H1 and H2 tags, keep paragraphs short and use bullet points to organise information.

5. Keeping it natural
   Is your content written for search engines and stuffed with keywords?
   From keywords to links and heading tags, keeping your content natural is essential. Over-using your keywords in your content will turn your visitors off and potentially lead to search engines banning your site from search results… not the desired result! Writing quality and focused content will naturally include your keywords and relevant cross-linking throughout your site will have a positive effect on your Search Engine rank.

6. Easy to share content
   Are your social media share buttons obvious?
   Content shared through links and tweets will give you a larger audience. All you need to do is write content that is worth sharing, add those social media buttons in an obvious place and then promote a little through the social media platforms. Again, keep it natural and don’t over promote.

The bottom line…
Write content for your audience and keep it focused, interesting and informative. Continue to develop new relevant content and at the same time build your social networks over which you can distribute your content.
SEO is based on relevance and authority so this type of content will also satisfy the search engines and help you achieve good ranking

Happy writing!

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Hazel Jarrett