Link Building Guide: How to Earn the RIGHT Backlinks and Achieve Page One Ranking

If you want to rank for your chosen keywords and keyword phrases, link building was (and continues to be) a profitable SEO strategy to invest in. But gone are the days when securing “any old link” will translate into results. That’s because Google’s latest algorithm changes are actively penalising sites with a bad link profile Worst still, you may actually need to clear up … [Read more...]

Why Blogging is Seriously Good for your Business

Blogging can seem like a LOT of effort. And even if you have good intentions, when you sit down to actually start writing, the blank page can put you off – and you find yourself getting nowhere fast! But are you aware how seriously good blogging is for your SEO, let alone your business as a whole? Although it may be hard work (unless of course you love to write), there are some … [Read more...]

Why Hummingbird offers a fantastic opportunity for your SEO strategy

On October 3 last year, Google announced the release of a brand new algorithm. They named it “Hummingbird” and it’s set to revolutionise the way we search.     I know there are lots of you reading this now – throwing your arms up in dismay – as you wonder just what impact this latest change will have on your business. After all, you’ve seen it before with … [Read more...]

Six Hot SEO Predictions for 2014

If you’re not on page 1 for the terms and phrases your customers are searching, you’ll lose readers, leads and even sales. Now the good news is, if you get your SEO strategy right, your chances of topping the organic rankings will increase. But with Google constantly changing its algorithm, how can you keep up? In particular, how can you maintain the integrity of your site to … [Read more...]

Social Signals and Why they Matter for SEO

Social signals refer to the amount of engagement you, your brand and your content generate on the various social media platforms. This engagement can be measured in lots of ways including the following:   The number of @mention tweets you receive Links to your website and content on Facebook, Twitter and other social media Platforms The number of people who have circled you on … [Read more...]

Google+ Pages – what your small business needs to know

In this third post on Google+ I’m going to: Reveal the benefits of a Google+ page for your small business Explain how this links with Google+ Local and local search Provide you with a five-step guide for getting started.     Here goes…   The benefits of a Google+ page At first glance, it may feel that setting up a Google+ page means more work and … [Read more...]

Google+: Five Steps To More Shares, Visibility and Authority

Building a presence on Google+ is likely to be a wise investment for your small business. But to get the best results you need to be posting the right content.   In this post I’ll explain some simple tips for ensuring your profile, posts and Google+ interaction are working hard to help increase your online visibility and your authority.   Create a strong profile: … [Read more...]

Why you need to be active on Google+ NOW

Google+ has been described as a game-changer and a ghost town. But do you really need to invest time and effort creating content and an audience for yet anther social media platform?   In my opinion – YES! And for lots of reasons, but especially the growing SEO benefits active participation can generate. So read on and discover five reasons why Google+ could seriously enhance … [Read more...]

Mobile SEO: Yes, you do need to be concerned… here’s why

Big news. On 11th June 2013 Google announced they’d be rolling out ranking changes to improve the user experience for mobile web searchers. Here’s the detail:   “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone … [Read more...]

Why Finding Your Niche Is A Powerful SEO Strategy

There’s no doubt. SEO is a powerful tool that can increase the visibility of your small business website in the organic search results.   However, it’s a mistake to see enhanced visibility within the SERPs as your ultimate end goal.   You see it’s one thing to attract more traffic to your website, but if that traffic doesn’t convert – how valuable is it … [Read more...]