How to adapt your SEO and website for voice searches

At Google’s I/O Developer Conference in May 2016, Google chief executive (CEO), Sundar Pichai, used his keynote speech to highlight the extent to which voice search and natural language processing (NLP) are driving the search engine’s evolution, especially now that one in five searches on the Google android app in the US are voice queries. It isn’t just Google who are seeing a big upturn … [Read more...]

The top 5 SEO areas where Webmasters make the most mistakes.

Want to achieve great visibility in Google? Watch this video from Matt Cutts and be sure that you're not making any of these common SEO mistakes. Matt talks about the biggest SEO mistakes by volume so there's every chance that you could making one of these! Take a look and find out how to improve your site and make Google and your users more happy. … [Read more...]

Ace your local SEO and attract new customers by getting ahead of your competitors on Google.

Do you run a local business but you’re struggling to rank well in Google? Does it frustrate you that your competitors show up in local searches but your business is nowhere to be seen? Would you like to grow your online presence to attract new customers? If you run a bricks and mortar business or even a home business that relies on local custom, making it visible online is still … [Read more...]

How to easily boost your organic CTR to massively increase your ranking

On Thursday 3rd March 2016, Paul Haahr, a ranking engineer at Google, finally silenced the debate about whether click-through rates (CTR) are a ranking signal by confirming that, yes, Google definitely does take your website’s CTRs into account.   It makes perfect sense. After all, if your web pages attract a high number of click-throughs and then visitors stay on your site for a long … [Read more...]

Schema made easy – The beginner’s guide

One recommendation that comes up time and again when exploring how to improve the search engine optimisation of a website is to add a structured data markup, sometimes referred to as ‘Schema markup’ or ‘structured data’. For the uninitiated and even for some SEO professionals, structured data is still something of a mystery. What is it? What is Schema and how does it relate to … [Read more...]

Stop Guessing, Start Testing: The Split Testing Guide.

In the recent Beginners’ Guide to Conversion Rate Optimisation that I published on the SEO+ blog, I mentioned how A/B split testing can help you significantly improve the conversion rates of your website or online marketing.   Although split testing requires you to invest some time, the pay-off should be more effective marketing and increased profits. One stat I noted down recently … [Read more...]

Happy New Year!

Okay, so it's resolution time! Have you set any? Or are you slightly irritated by the yearly trend to get fit, give up smoking, lose weight, and stay sober at all costs? I must admit that I fall into the second category - being bombarded by emails and Facebook updates demanding that I mend my ways sends me rebelliously reaching for the nearest chocolate biscuit, or popping out for a cheeky … [Read more...]

The Beginners’ Guide to Conversion Rate Optimisation

Businesses, marketers, content writers, designers and SEO experts – to name but a few – are all turning their attention to Conversion Rate Optimisation (CRO). In this article, we’ll look at why you’ll be hearing the word ‘conversion’ A LOT in 2016 and how you can improve your own website’s CRO.     What is Conversion Rate Optimisation and why is it so … [Read more...]

The Ultimate Internal Linking Cheat Sheet

When it comes to important factors for search engine optimisation, most people know that external links from high quality, high authority websites are important. However, the value of internal links within a website is often overlooked.   In this article, we’re going to take a look at what internal linking is and how you can create a strong internal linking strategy that will not only … [Read more...]

The definitive guide to online reviews: where to feature them and how to get them

Do you feature reviews of your business online? Perhaps you’re not sure how to attract reviews or where they should appear to have the most positive impact. In this week’s blog, we’ve created our definitive guide to online reviews, why you should have them, how to get them and the best places to feature them.   Online reviews help your customers decide to buy One of the … [Read more...]