Could Knowledge-Based Trust soon become a ranking factor?

One of the big questions search engines and internet users face is how do we determine how factually accurate and reliable a website is? Look for any fact on the internet and the chances are that you will find a wide variety of claims and information presented as the truth. You may need to check several sources to establish what’s correct. On 12th February 2015, eight Google engineers … [Read more...]

Our 10 favourite free SEO tools to optimise your website

If you are looking for ways to make your SEO budget go as far as possible, you’re not yet ready to outsource your SEO or you would prefer to optimise your website in-house, there are some fantastic free tools that any business owner can use on any website to fine tune their SEO efforts.   We’ve put together an overview of our ten favourite free SEO tools and why we love them to … [Read more...]

Using Yoast’s WordPress SEO plugin for your SEO success

WordPress now powers more than 23% of the web and this figure is growing every day. This popularity makes sense. WordPress is easy to use (even for non-web developers), it’s flexible, and lets you manage and publish your own content using a fantastic choice of free and premium themes.   WordPress says that its websites are ‘optimised for search engines right out of the box’ and, … [Read more...]

The pros and cons of PPC vs SEO

If you’re looking at ways to boost the traffic to your website and increase sales, you may be trying to decide whether it would be better to invest in Pay Per Click (PPC) advertising or to hire a Search Engine Optimisation (SEO) specialist. Many people believe that PPC and SEO are mutually exclusive. That isn’t necessarily the case. In fact, many businesses use both PPC and SEO to raise the … [Read more...]

How your website’s design can help create a phenomenal user experience that’s good for SEO

One of the big dilemmas companies sometimes face when creating a new website is whether to be led by the design of the site, the content or the search engine optimisation. Certainly, high rankings in search engine results pages (SERPs) depend on more than just a beautifully designed website and on-page optimisation as Google also takes its signals from social mentions, quality links, citations, … [Read more...]

Seven ways you can influence your website’s Domain Authority

Want to know how well your website might rank or whether Google views it as a site it can trust? Domain Authority is currently one of the best predictors of whether your website will rank highly on search engine results pages (SERPs). What is Domain Authority? To quote from moz.com: “Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search … [Read more...]

How your website security and HTTPS could affect your SEO

HTTPS (Hypertext Transfer Protocol Secure) is a way to make your website secure and protect ‘the integrity and confidentiality of your users’ data’ (Google). Way back in August 2014, Google announced that changing the security certificate of your website to HTTPS/SSL (also known as ‘HTTP over TLS’, Transport Layer Security) would be used as a ranking signal, albeit a weak one. At the … [Read more...]

SEO Basics – The Perfectly Optimised Web Page

There's not just one absolute way to optimise a web page, but in order to increase the possibility of it ranking high in Google and other search engines, earn traffic from social networks, be link worthy, build brand awareness and trust and also convert visitors into customers there are some SEO basics that need to be considered. It's also important to remember that whilst a perfectly … [Read more...]

How influence marketing could boost your SEO

Something you might be hearing marketing and SEO experts talk about more and more is the importance of connecting with influencers to raise the visibility of your brand and even drive more traffic to your website. But what are influencers? Why are they so important? How do you identify them and how do you reach out to them?   What is an influencer? An influencer is, as the name would … [Read more...]

SEO Works – SEO Case Study

If the success of your business relies on website traffic, it’s worth investing in SEO to boost your organic listing. And whilst best-practice SEO has changed considerably in recent years following Google’s various algorithm changes and intent to boost user-experience, get your strategy right and SEO can deliver a serious return on your investment. Take a recent client of ours, Elite … [Read more...]