SEO… do I really need it?

If you have a website you need SEO.

I guarantee that your website won’t stand a chance of being seen in the ever-growing and competitive world of websites already out there all vying for the top search engine results without good SEO in place.

3 Easy Steps to on-page SEO that works

SEO Tip: Relevance is an essential ingredient of SEO and will lead to higher search engine ranking and increased conversions, so remember this throughout the following steps.

Keywords.
What are they?
In SEO, keywords are the words entered into a search engine in order to retrieve relevant results. Google often tweaks and updates its algorithms in order to return the most relevant sites for all queries performed. It stands to reason then that your website needs to contain the best and most relevant keywords in order for it to be found by anyone searching for your product or service, doesn’t it?!

How to find the best keywords?
Make an educated guess; think of the keyword that you believe people will use in a search when they are interested in your product or service (If you’re stuck use Google AdWords Keyword Tool). Now go to Google and use this word to search for this product or service. The results page will reveal your competitors together with their title tags, which will show you the keywords that they are targeting for that same product or service. These competitors have optimised their sites for the most relevant keywords evidenced by the fact that they show up on the first page of Google. Research done and your most relevant keywords are now found

Title Tags.
What are they?
Title Tags are basic HTML code snippets that define the title of the page and just happen to be one of the most important factors of all in on-site SEO.

How to optimise the Title Tag?
Your most relevant keyword needs to appear at the beginning of your Title Tag in order to achieve the best results. Don’t stuff your Title Tags with lots of keywords, instead keep it focused, unique and of course relevant.

Content.
What is this?
The content is the information on your page; the more relevant and valuable the content the more likely it is to attract your target audience, keep your bounce rate low and convert your visitors into customers… hurrah!

How to optimise your content?
Create high quality content that is interesting and unique as this will appeal to your visitors. Keep your content focused and give it a good but natural sprinkling of your most relevant keywords. Search engines are good at determining the quality of your content and after the recent Google update this element matters more than ever, so ensure your content is the best it can be.

You should now have an optimised page that is focused to your most relevant keyword. Now simply repeat this process for your remaining pages, remembering that each page is different and should therefore target a different but related keyword.

These 3 steps for on-page SEO will be a huge boost to your search engine ranking and consequently your business.

It should be remembered however, that off page SEO is also important and gaining good backlinks are necessary in order to rank highly, I will cover this topic another time

What SEO tips have helped your site to rank better? I’d love to hear them, please share them in the comment section below.

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Hazel Jarrett.